Through ‘The louder you scream, the faster we go’, Turner prize nominee, Phil Collins established a video production company in Bristol to create pop-promos for local unsigned acts – screened from 21 May – 3 July 2005.


Working with a marketing expert, choreographer and film crew, Shady Lane Promotions selected three acts from solicited recordings, creating videos in locations around Bristol. The resulting promos were screened in the city centre.

Collins belongs to a generation of artists whose engagement with people, place and community is central to their work.

Often communicating through forms of popular and youth culture such as dance and pop music, his work combines an infectious humour and energy that creates an immediate connection with the viewer and participant.